john Tracking WebAR Performance: Analytics Metrics That Actually Matter
You launched your WebAR experience three weeks ago. Traffic looks decent. But you have no idea if users…
Advanced Effect House Techniques for Interactive Games and Challenges
Building interactive games inside Effect House transforms passive viewers into active players. Your TikTok effect becomes a challenge…
Instagram Filter Analytics Decoded: What Your Impressions Really Mean
You post a new Instagram story, check your analytics an hour later, and see "impressions" sitting at 247.…
Which AR Platform Should You Learn First: Snapchat, Instagram, or TikTok?
Choosing your first social media platform feels overwhelming when you're staring at three different options, each with its…
WebAR Builders That Don’t Require Coding Knowledge
Creating augmented reality experiences used to require a computer science degree and months of development time. Not anymore.…
Why IKEA’s AR Furniture Placement Campaign Outperformed Traditional Advertising by 600%
IKEA turned furniture shopping into an interactive experience that fundamentally changed how people make purchase decisions. Their augmented…
Creating Virtual Try-On Experiences With WebAR Technology
Online shoppers want to see products on themselves before buying. They want confidence that a pair of sunglasses…
Adding 3D Objects to Snapchat Lenses for Beginners
Creating your first Snapchat lens with 3D objects feels like magic. You see a virtual hat floating on…
Why Your Snapchat Lens Isn’t Getting Approved and How to Fix It
You spent hours building your Snapchat lens. The face tracking works perfectly. The animations look smooth. You hit…
Understanding AR Terminology: The Essential Glossary for New Creators
You're ready to create your first augmented reality filter, but the tutorials might as well be written in…