What L’Oréal’s Multi-Market AR Hair Color Campaign Reveals About Localization
john Unlocking the full potential of augmented reality in beauty campaigns requires more than just technical know-how. It demands…
Brand Campaigns
How Adidas Turned Instagram Filters Into a Community-Driven Product Launch Strategy
Getting your audience involved in your product launches can transform a simple campaign into a viral movement. Adidas…
Behind BMW’s Interactive AR Showroom That Increased Test Drive Bookings by 40%
--- A new era in automotive retail is unfolding thanks to BMW's innovative use of augmented reality technology.…
Why Pepsi’s AR Bus Shelter Stunt Earned 6 Million Organic Views Without Paid Ads
Harnessing the power of augmented reality (AR) can elevate a brand’s visibility and engagement in ways traditional advertising…
Sephora’s Virtual Artist Campaign Drove 8.5 Million Try-Ons in 30 Days
When Sephora launched their Virtual Artist AR feature, they didn't just add a fun tech gimmick to their…
Small Budget, Big Impact: How Independent Brands Won With TikTok AR Effects
Small brands are beating Fortune 500 companies at their own game. They're using TikTok AR effects to reach…
Why IKEA’s AR Furniture Placement Campaign Outperformed Traditional Advertising by 600%
IKEA turned furniture shopping into an interactive experience that fundamentally changed how people make purchase decisions. Their augmented…
The Complete Timeline of Coca-Cola’s Multi-Platform AR Holiday Campaign
Coca-Cola turned the 2023 holiday season into an augmented reality playground. Their multi-platform AR campaign didn't just promote…
What Made Gucci’s Snapchat AR Campaign Go Viral With Gen Z Shoppers
Gucci didn't just launch a filter. They built a digital playground that turned Gen Z shoppers into brand…
5 Beauty Brands That Mastered Instagram AR Filters and Boosted Sales by 300%
Beauty brands are no longer just selling lipstick and foundation. They're selling experiences. The shift happened when augmented…