Pixils are your ultimate social media marketing tool.
Your shareable 3D lenses and filters make starting a viral campaign easier than ever! Engage and excite Snapchat, Facebook and Instagram* users with this new form of interactive content.
Watch our last webinar to learn why Pixils are the missing link in your end-to-end social media marketing strategy.
Let us design the perfect Pixil for your next campaign!
Pixils are custom designed, interactive 3D lenses and filters that transform users and/or their physical environment on Snapchat, Facebook and Instagram (*coming soon)!
By leveraging the power of social and augmented reality to create interactive content, your unique, branded Pixils offer a totally untapped, viral opportunity to let new and existing fans spread the word for you.
Learn how you can get the perfect Pixil for your event, product launch or social media feed in a free 15 minute 1-on-1!
Snapchat is the best viral ad campaign platform with the lowest CPM
Snapchat’s Gen Y and Z user base and high daily in-app engagement have transformed it into a powerful marketing tool — 70 million Snapchatters play with AR lenses everyday.
AR lenses are great for driving results across all business objectives — including awareness, engagement, product trials and sales lift. Snapchat’s new ad format offers not just impressions, but “play time” — the time Snapchatters spend playing with your interactive ad.
Instagram has the widest reach across Gen X/Y/Z consumers
400 million Instagram accounts use Stories every day — ⅓ of the most viewed Stories are from businesses. Stories make full use of the mobile screen, offering businesses a beautiful, distraction-less canvas. Awareness, recall, purchase lift, sales and more — stories ads can help your business drive results.
Use Stories to bring your brand to life on Instagram. Choose key brand moments like launches and premieres for driving action and awareness. Share authentic, interactive content to drive brand loyalty, build brand equity and reach a wider demographic.
*Instagram is still in closed beta, and filter approvals are granted on a case-by-case basis. Branded filters aren’t currently being granted publishing approval so for a limited time, we will build your pixil for Facebook or Snapchat and convert your pixil file for Instagram as soon as it opens!
Pixils for events, conferences & festivals
The only interactive content marketing tool for event, conference and festival organizers.
New event sponsorship opportunities: Create custom pixils for your exhibitors and sponsors
Event promotion: Use pixils to promote your event on Snapchat or Instagram
Event engagement: Interact with fans before, during and after your event
Pre-event social media marketing to encourage fans to register early
Generate excitement on-site
Empower attendees to share their memories after the event
Pixils for brands
An untapped branding opportunity perfect for fashion, lifestyle and CPG food, beverage and cosmetic brands.
Increase brand exposure on social media
Shoppable product launches
Engage new and existing fans
Improve brand loyalty
Leverage the power of user generated content
There are so many varieties of lens types to choose from! Choose between Face, World, and Face & World lenses and filters.
Beauty & Makeup
Virtual Green Screen
How can you get one?
1: Intake forM
15 minute free consultation to determine your preferred platform, timeline and cost of your Pixils (7 business days are standard). All Pixil orders are processed during business hours (EST) from Monday to Friday.
3: PAYMENT & STORYBOARD
We issue an invoice and start work on your storyboard on receipt of full payment. Please see FAQs for detailed payment information.
Once your static storyboard is complete, we will send it to you for approval (1 x iteration is included in the cost).
4: We BUILD your pixil
We start building your Pixil once you submit your digital consent.
If you want to run a sponsored ad on Snapchat, we connect you with a dedicated Ad Representative to help you create your Business Account and plan a successful campaign (this can take up to 3 weeks, so make sure you give yourself enough time!).
To run a sponsored ad on Facebook and Instagram, you can easily set this up through through your Business Profile Ad Manager. Once you’ve set up your ad campaign, add us as administrator and we will upload your filter and link it to your campaign.
5: Final payment
We send you your Pixil proof via a temporary Snapcode (Snapchat) or direct link (Facebook)! Review your proof and give us the go-ahead to upload it by submitting the outstanding payment (read more about making additional changes to your Pixils here).
6: PLATFORM APPROVAL
For organic sharing of your Snapchat Pixil, Snapchat requires up to 24 hours to approve your lens and unique branded Snapcode. We will send you your final Snapcode as soon as this process is complete.
For organic sharing of your Facebook Pixil, your filter requires 1-7 business days to be approved by Facebook. (Instagram is still in closed beta, meaning filters must be submitted for approval on a case-by-case basis. As a result of this, there is no guarantee for how quickly Instagram filters will be approved)
You can now share and play with your Pixils!
7: sponsored ads
On Snapchat: Add firstname.lastname@example.org as a member of your Snapchat Business Manager account. We can then upload your Lens Studio creative files for Snapchat’s approval, which takes a minimum of 5 days to ensure your lens meets their community guidelines.
On Facebook and Instagram: Add email@example.com as a member of your Ad Manager account. We can then upload your filter’s creative files for approval, which takes anywhere from 1-7 business days.
8: Your campaign
On Snapchat: You and your Snap Ad Representative will work together to ensure your ad campaign is ready to deploy! Use your Snapchat Business Manager account to track analytics including impressions, reach and frequency; playtime, shares and saves.
On Facebook and Instagram: You have full control over your campaign settings with Facebook’s Ad Manager dashboard. Set your campaign goals and objectives, and even choose the date and time your filter will be published.