Giant conglomerates aren’t the only groups that can creatively use Snapchat lenses to get the word out about what’s important. Introducing Pixil lenses for artists, and no we’re not talking about Nicki Minaj and Drake!Read More
Pop-ups are impermanent events that bring experiences to a new audience that may not otherwise have the chance to interact with your brand, product, or exhibition. Given the temporal nature of these ‘now you see it, now you don’t’ experiences, it takes a considerable amount of effort to make your experience stand out in a crowded omnichannel landscape. Get it right, and you’ll be able to create a long-lasting buzz that will continue long after the event is over!Read More
Travis Scott—one of the hottest rappers on the scene today—came out with his third album, Astroworld, in the summer of 2018. As the Astroworld tour is currently making its way around North America, it’s the perfect time to show you how Pixils can add value throughout multiple stages of your music and event marketing campaign. From an album release to rocking out with your fans live in concert, Pixils are designed to improve brand engagement and drive album and ticket sales.Read More
Young consumers all hope to receive those social-media worthy gifts that they’ve seen unboxed by their fave celebs on Snapchat, YouTube and Instagram—before the product is made available to us mere mortals!
So, how can Pixils help your brand launch excitement before a product drops online or in store? Let’s take a look at a creative case study we’ve designed for KKW Beauty’s line of fragrances.
We’ve written about how to integrate 3D lenses into ad campaigns on Snapchat before (see our thoughts on marketing with Snapchat), but there are no shortage of success stories. Below are our top 4 Snapchat Lens campaigns, along with key metrics and reach to get you thinking about how to leverage the power of 3D lenses and filters for your next big content push.Read More
Snapchat remains one of the most popular apps in the key 16-24 market, making it into a powerful social media marketing tool with viral potential — 70 million Snapchatters play with AR lenses everyday. This article includes a breakdown of how exactly advertising with Snapchat works and some of the most cost-effective parts of their system.Read More
Snapcodes are small images that can be scanned to add new friends, unlock Lenses and Filters, and discover exclusive content. Much like a QR code, each Snapcode contains digital information with a specific trigger- so that once the Snapcode has been unlocked, it can enable you to do various things, such as adding friends or adding Lenses and Filters to your home page!Read More
Snapchat is one of the most popular apps to connect with users in and outside of your network. This OG social platform lets you chat, send a Snap, or discover new content from your favourite celebrities. For those of us who aren’t familiar with it, it’s easier than you think to go from beginner to bunny-eared pro in no time (and yes, that’s a good thing).Read More