With the Astroworld tour underway, it’s the perfect time to show how Snapchat lenses can add value through multiple stages of a music marketing campaign. From album release to rocking out with fans, Snapchat lenses are designed to improve brand engagement and drive album and ticket sales.Read More
So, how can Snapchat lenses help your brand launch excitement before a product drops online or in store? Let’s take a look at a creative case study we’ve designed for KKW Beauty’s line of fragrances.
While Instagram has become a household name for social media filters, Snapchat is still king when it comes to connecting with younger audiences through augmented reality. The current world leader in ‘camera marketing’, which offers a new realm of engagement and analytics with interactive ads, Snapchat is paving the way for digital marketers to engage with their specific target market in an immersive way that was never possible with traditional marketing.Read More