Posts tagged Lens
AccessAR Partners with Global AR Company INDE

Leading AR developer INDE has appointed AccessAR as its business development partner for Canada, effective April 2019. AccessAR will be looking to develop opportunities for INDE’s core AR product portfolio - BroadcastAR, MobileAR, Hero Mirror and Live Avatar - as well as INDE’s retail-specific VYU products. INDE will in turn be assisting AccessAR develop our social media AR lens and filter business around the world.

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Don’t underestimate the marketing power of Snapchat AR ads

While Instagram has become a household name for social media filters, Snapchat is still king when it comes to connecting with younger audiences through augmented reality. The current world leader in ‘camera marketing’, which offers a new realm of engagement and analytics with interactive ads, Snapchat is paving the way for digital marketers to engage with their specific target market in an immersive way that was never possible with traditional marketing.

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