Posts tagged Female Founders
Top Four Snapchat Lens Campaigns

Here are 4 of our favourite Snapchat Lens campaigns, along with key metrics and reach to get you thinking about how to leverage the power of 3D lenses and filters for your next big content push.

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How to Run a Sponsored Ad Campaign on Snapchat

Snapchat remains one of the most popular apps in the key 16-24 market, making it into a powerful social media marketing tool with viral potential — 70 million Snapchatters play with AR lenses everyday. See how advertising with Snapchat works and the most cost-effective parts of their system.

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How to Unlock a Snapchat Lens with a Snapcode

Snapcodes are small images that can be scanned to add new friends, unlock Lenses and Filters, and discover exclusive content. Much like a QR code, each Snapcode contains digital information with a specific trigger- so that once the Snapcode has been unlocked, it can enable you to do various things, such as adding friends or adding Lenses and Filters to your home page!

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Snapchat 101: The Beginner’s How-To Guide

Snapchat is one of the most popular apps to connect with users in and outside of your network. This OG social platform lets you chat, send a Snap, or discover new content from your favourite celebrities. For those of us who aren’t familiar with it, it’s easier than you think to go from beginner to bunny-eared pro in no time (and yes, that’s a good thing).

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Augmented Reality Ideation Workshop with Planswell

AccessAR co-founders Chrissy Gow and Joscelyn Sevier hosted a workshop with Planswell, where CMO Michael Wickware and other team members focused on rapid idea generation through fast-paced brainstorming exercises. The goal of the workshop was to discover the ways augmented reality could be leveraged by fintech as a whole to help people better visualize their wealth.

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Leverage the Brand Marketing Power of Snapchat Augmented Reality Lenses

While Instagram has become a household name for social media filters, Snapchat is still king when it comes to connecting with younger audiences through augmented reality. The current world leader in ‘camera marketing’, which offers a new realm of engagement and analytics with interactive ads, Snapchat is paving the way for digital marketers to engage with their specific target market in an immersive way that was never possible with traditional marketing.

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CPO guest lecture at Ted Roger’s School of Management

Joscelyn spoke with Ryerson students about the various ways augmented reality could potentially impact product lifecycle management in omnichannel retail, from the design and manufacturing phase to servicing clients.

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