Instagram only fully opened the platform to branded AR filters in mid-August, and most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping our brand partners develop strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our team.Read More
With the Astroworld tour underway, it’s the perfect time to show how Snapchat lenses can add value through multiple stages of a music marketing campaign. From album release to rocking out with fans, Snapchat lenses are designed to improve brand engagement and drive album and ticket sales.Read More
So, how can Snapchat lenses help your brand launch excitement before a product drops online or in store? Let’s take a look at a creative case study we’ve designed for KKW Beauty’s line of fragrances.