The Evolution of the Social Media Influencer

Now that Instagram and Facebook have joined Snapchat in opening up their AR capabilities to outside developers, AR lenses and filters are now accessible to all. Brands now have an alternative toolkit that empowers them remove the influencer altogether and allow a decentralized audience to take its place.

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SocialLindsay Van Gyn
How to Run an Instagram AR Filter Campaign

Instagram only fully opened the platform to branded AR filters in mid-August, and most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping our brand partners develop strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our team.

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